Dear Friends and Fellow Wine Lovers,

In the midst of this difficult COVID 19 environment we would like to introduce you to the new Grand Cru Liquid Assets team, formerly RL Liquid Assets in Carlsbad, CA. For over a decade, founders Everett Love and Jeremy Ringel co-managed RL Liquid Assets, a brand I hope you all have learned to trust and value for your Rare, Collectible & Investment grade wines. We’d like to personally thank you for your patronage and look forward to serving your future wine needs.

Although RL Liquid Assets has been immensely successful, Everett and Jeremy have different visions for the future and amicably decided to part ways. The new Grand Cru Liquid Assets (GCLA) will be a better company, with an emphasis on relationship and the communal enjoyment of drinking fine wine.

Meet The Grand Cru Liquid Assets Team

Everett Love - President

Everett has been sourcing fine wine for more than 20 years and was the primary buyer for RL Liquid Assets. Everett will lead the new team and continue to source your favorite wine, as well as manage GCLA’s primary wine relationships.

David Bachus (gotta love the name) - Director Sales & Marketing

David is former Fortune 500 IT guy turned wine geek, like many of you!! A professed Champagne lover, he has worked wine harvests and is currently working on his WSET Level 3 Sommelier Certification.

Lisa Tam - Acting Director of Operations

Lisa was the early brains behinds RL’s operational system and inventory management. She will initially manage our internal operation with the seasoned warehouse team bringing a combined 15 years experience managing fine wine. 

A Familiar Relationship

GCLA has made a long-term investment in serving you by purchasing a state of the art 7200 sq/ft facility one mile from the old RL building. A larger temperature-controlled warehouse has been constructed for wine in transition, as well as for clients needing longer term storage.  We expect our new relationship with you will be very familiar with some improvements in the coming weeks. In short, you can expect the same level of white glove treatment and quality you have trusted over the last 12 years without any interruption. We hope you like our new website  and the new Rewards Plan.

We are excited with this new beginning and look forward to serving your wine needs for many years to come.

Cheers,

Grand Cru Liquid Assets